A logo I cooked up for an up and coming skateboard company based off of El Paso, Tx.
Viejo Lobo translates to Old Wolf and is spanish slang for a man that is street-wise and has seen and been through it all. I took my inspiration from vintage cartoons where wolves dressed in zoot suits ogle any beautiful lady that crosses their sight, disney and jailhouse shading techniques (shading done with bic ball-pointed pens). I incorporated the profile of a wolf throughout the logo.
