Lettering done for left-handed people day. Digital.
A logo I cooked up for an up and coming skateboard company based off of El Paso, Tx.
Viejo Lobo translates to Old Wolf and is spanish slang for a man that is street-wise and has seen and been through it all. I took my inspiration from vintage cartoons where wolves dressed in zoot suits ogle any beautiful lady that crosses their sight, disney and jailhouse shading techniques (shading done with bic ball-pointed pens). I incorporated the profile of a wolf throughout the logo.
Logo for an advertising distribution company in Cd. Juarez, Mexico named Publiciudad (translates to Publi-city). Concerning the logo, I wanted to include a simple, easy to recognize icon that could be used throughout their company’s image. The icon consists of a fusion between an exclamation mark and a building that respectively represents advertising and the urban enviroment the company serves. I chose blue and yellow as the main palette because of the synergy between the two colors. According to color theory, blue represents loyalty, wisdom and precision which was something that a company that spreads information around a city should represent. Yellow was used because of it’s complementary nature to blue and also as a means to attract the eye.
Sad-clown cliche, it happens.
Charcoal and Photoshop.